10 Tips For Creating Promotional Video From Your Screening

Are you looking to create a promotional video to showcase your screening? With the rise of social media and the importance of visual content, a well-crafted video can greatly enhance the promotion of your event. In this article, we will provide you with 10 helpful tips to create a captivating promotional video that will attract attention and engage your target audience.

1. Plan Your Shots

Before you start filming, make sure to plan your shots. Determine what moments you want to capture and create a shot list to guide you during the process. This will ensure that you have all the necessary footage for an impactful video.

2. Show the Excitement

Highlight the energy and excitement of the screening in your video. Capture shots of enthusiastic attendees, reactions, and memorable moments. This will help prospective viewers experience the atmosphere and desire to be a part of it.

10 Tips for Creating a Promotional Video from Your Screening

by Gini Graham Scott(Kindle Edition)

5 out of 5

Language	:	English
File size	:	1257 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray for textbooks	:	Enabled
Word Wise	:	Enabled
Print length	:	17 pages

FREE

3. Edit with Purpose

When editing your video, be intentional with your choices. Use engaging transitions, captivating music, and attention-grabbing visuals to create a compelling narrative that leaves a lasting impression. Don't be afraid to experiment and try different editing techniques.

4. Incorporate Interviews

Include short interviews with attendees, organizers, or special guests. This adds a human element to your video and offers insights into the event. People love to hear personal stories and experiences, so let them share their thoughts and emotions.

5. Emphasize Key Moments

Identify the key moments of your screening and ensure they are prominently featured in your video. These moments could include speeches, special performances, or significant interactions. Showcase what makes your event unique and memorable.

6. Use Captions and Subtitles

Make your video accessible to a wider audience by adding captions or subtitles. This allows people to watch your video without sound or helps those with hearing impairments understand the content. It also improves engagement and provides additional context.

7. Keep it Short and Sweet

Attention spans are shorter than ever, so keep your promotional video concise. Aim for a duration of around 1-2 minutes to maintain viewer engagement. Focus on the most exciting and impactful moments to capture attention quickly.

8. Optimize for SEO

Ensure your promotional video is easily discoverable by optimizing it for search engines. Use relevant keywords in the video title, description, and tags. This will help your video rank higher in search results and attract more viewers.

9. Share on Social Media

Take advantage of the power of social media by sharing your promotional video across different platforms. Post it on your event's Facebook page, YouTube channel, Instagram, and any other relevant platforms. Encourage viewers to share it to expand its reach.

10. Include a Call to Action

End your video with a clear call to action. Whether it's directing viewers to your event's website, ticket sales page, or encouraging them to follow your social media accounts, make sure to provide a next step for interested individuals to take.

By following these 10 tips, you'll be well on your way to creating a captivating promotional video for your screening. Remember to plan your shots, highlight the excitement, edit with purpose, incorporate interviews, emphasize key moments, use captions and subtitles, keep it short and sweet, optimize for SEO, share on social media, and include a call to action. With a well-executed video, you'll undoubtedly attract attention and generate interest in your event.

10 Tips for Creating a Promotional Video from Your Screening

by Gini Graham Scott(Kindle Edition)

5 out of 5

Language	:	English
File size	:	1257 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray for textbooks	:	Enabled
Word Wise	:	Enabled
Print length	:	17 pages

FREE

10 Tips for Creating a Promotional Video from Your Screening describes how to work with a videographer and video editor to create a promotional video from your screening to further promote your film. It explains what you can expect to pay and what to film. It also suggests how to provide input for editing the video and how to use the video for promotion. The book is formatted like a journal, so readers can write down their ideas for what to do after reading each tip.The book is part of a series of short books, in which each book features tips and techniques for becoming more successful in the film industry.GINI GRAHAM SCOTT, PhD is a screenplay writer, indie film producer, and TV game/reality show developer, plus a nonfiction writer who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing. She also writes, reviews, and ghostwrites scripts and books for clients. She has written scripts for 20 feature films and has written and executive produced 10 films and TV projects.